In my role as the UX lead at Noor Inc, I had the opportunity to contribute to an exciting project focused on designing the user interface for Froogal's CRM dashboard. This dashboard serves as a centralized hub for sales data and information, offering valuable insights into sales activities, key performance indicators (KPIs), and other essential CRM metrics.

Ideation and Design
Our primary objective was to develop a visually appealing, dynamic, and interactive dashboard interface that would empower users to make informed decisions and foster business growth. Through the application of intuitive design principles and user-centric approaches, we aimed to enhance the usability and effectiveness of the dashboard. Our design strategy involved implementing clear data visualization techniques, intuitive navigation, and customizable features to ensure the dashboard's aesthetic appeal and functionality. The goal was to enable users to easily access and interpret sales data, monitor performance metrics, and identify trends and opportunities for optimization.

Result
Through close collaboration with the Froogal team and continuous iteration based on feedback, we successfully delivered a CRM dashboard that not only met but exceeded user expectations. The outcome was a powerful tool equipped with the insights and capabilities necessary for businesses to thrive in a competitive market landscape.