In my role as the UX lead, I collaborated on an exciting project with Little Caesars International Inc. in the Middle East & Kingdom of Saudi Arabia. Little Caesars, known as the largest carry-out pizza chain globally, saw exceptional growth prospects in the vibrant hospitality culture and culinary appreciation of the Arab world.
Ideation and Design
Working closely with the team, we aimed to streamline the online ordering process and elevate engagement with the brand. Implementing intuitive design principles and user-centric strategies, we focused on creating a seamless and enjoyable digital platform for customers in both English and Arabic languages. The design ethos mirrored the brand's identity, featuring a modern aesthetic with bold visuals and user-friendly navigation.
Results
Through strategic design decisions, our goal was to strengthen Little Caesars' presence in the Saudi Arabian market and foster continued growth and success for the brand. The implementation of user-centric design principles positioned Little Caesars to better serve its customers and thrive in the dynamic Middle Eastern market landscape.
*This project was the outcome of collaborative efforts with team members within an organization called Noor Inc, where I was employed.