In my role as the UX lead at Noor Inc, I had the pleasure of contributing to an exciting project aimed at enhancing the digital experience for Plush, a women's wellness brand known for its effective, clean, and sustainable products. Plush's product range, which includes period care, body hygiene, wellness, intimate wellness, and skincare, reflects our commitment to delivering high-quality items while fostering meaningful connections with our diverse customer base. At Plush, we understand that the true essence lies not just in the products we create, but in the individuals we create them for.
Ideation and Design
Our team's mission was clear: to provide unwavering support for women while challenging unjust expectations surrounding self-care and body wellness. To bring this vision to life, we embarked on a design journey characterized by vibrant colors, a fun design style, playful illustrations, and clear communication. Every aspect of our design process was carefully curated to resonate with our audience, prioritizing accessibility, simplicity, and authenticity. We aimed to create a digital platform that not only showcases Plush's diverse product offerings but also serves as a welcoming and empowering space for women from all walks of life.
Results
By closely collaborating with the Plush team and infusing our design with their mission and values, we successfully delivered a digital experience that embodies the brand's essence. The result is a platform that captivates users with its lively colors, engaging design elements, and cheerful illustrations. Through our design choices, we strive to inspire confidence, foster connection, and facilitate clear communication about women's wellness. Our aim is to create an uplifting and inclusive space where women feel empowered to prioritize their well-being in a fun and enjoyable manner.
*This project was the outcome of collaborative efforts with team members within an organization called Noor Inc, where I was employed.